A CEO needs to think differently about marketing than a marketing person. Marketing requires both a strategic view and a tactical view. Most people think about marketing as a set of tactics. Learn how to market strategically by constituting your business in a way that will make the tactics much more obvious and effective.

This course is a deep dive into the ability to maintain an effective mood while leading your business, enabling you to achieve your full potential. This is self-mastery, one of the first ceilings small business owners run into.

"If you don't know where you're going, you'll end up somewhere else." - Yogi Berra